Drawing inspiration from the Appalachian Trail’s iconic symbols, the branding reflects the resilience and determination of those seeking the less traveled path. It also honors the deep, enduring history of the region, weaving in elements inspired by the Native American presence in Appalachia. This blend of cultural heritage and natural beauty creates a brand identity that feels timeless, grounded, and full of purpose.

FORGE embodies more than a love of the outdoors. It represents the journey, the challenge, and the transformation that comes from embracing adventure and forging your own trail.