Hi, I’m James.
I’m a Creative Director specializing in art direction, design, and visual storytelling.
Punk raised.
Self-made.
Lifelong creative.
I’m a Creative Director with 12+ years of experience in brand development, graphic design, visual storytelling, and multidisciplinary creative leadership. My work spans everything from full-scale brand strategy and design systems to content marketing, campaign development, and experiential design.
For the past 3 years, I’ve led creative and brand at MultiTracks.com, a global platform trusted by musicians. I directed cross-functional teams and oversaw all aspects of brand identity, creative execution, and digital experience, helping the company scale its impact and visual voice.
I created and founded Hyper Muse Studios. A passion project turned boutique production arm, collaborating with directors and agencies to enhance narrative through sound. I compose original music for film, advertising, and branded content.
Strengths: Creative direction, brand identity, team leadership, digital design, content strategy, cross-functional collaboration, brand voice development, art direction.
At the end of the day, I make brands and stories memorable.
Brand Strategy & Positioning
Who Cares, and Why
Brands die when they try to be everything to everyone. Strategy is about finding the sharp edge, the truth that cuts through the noise, and building everything around it.
I run fast, focused strategy sprints that strip away the corporate fluff and get to the core: who you are, why you matter, and how you stand apart. From positioning and audience clarity to messaging frameworks and brand architecture, the goal isn’t decks and jargon—it’s a point of view strong enough to rally your team and unforgettable enough to stick with your audience.
Creative Direction & Campaigns
Big Ideas that Don’t Play it Safe
Creative direction is where strategy stops being theoretical and starts being loud. I develop ideas that don’t just look good; they feel good, they stick, and they move people.
Campaigns, content systems, and visual worlds that keep your brand consistent while refusing to play it safe. Whether it’s a 360 launch or a single killer execution, I push concepts until they’re distinct, then shape them through art direction, storytelling, and production. I can step in as a fractional CD to lead your team, or build campaigns end-to-end that make your brand unignorable.
Sonic Branding & Original Music
Music and Sound Built for Your Story
Some moments need more than visuals; they need sound that gets under your skin. Through Hyper Muse Studios, I create original music, sonic identities, and sound design that make brands unforgettable.
From scoring film and branded content to crafting sound logos and immersive atmospheres, I approach audio the same way I approach design: it has to connect, it has to cut, and it has to feel real. With a background in touring and production, I bring a musician’s ear and a strategist’s brain to sound. The result isn’t filler; it’s a soundtrack people remember.
Contact
Thank you for looking!
If you have any questions or would like to discuss a potential project, please don't hesitate to get in touch. You can reach me by filling out the form or by emailing me at james@studiowindham.com.
I look forward to connecting with you.