A cologne for men who aren't afraid to get dirty. Born from a dog, a fence, and a funny idea. Full campaign; copy, and art direction.
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Every parent knows the feeling. A campaign built around the universal truth of stepping on a dinosaur at 2am. Concept, photography, and copy.
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A 0:15 brand spot built around loyalty and the dog in all of us. Concept, copy, direction, and production — shot on a phone with a point of view.
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South Carolina's 250th American Revolution commemoration. A full campaign identity built for a statewide audience; logo, typography, OOH, print, and digital extensions rooted in history and built to last.
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Three years of end-to-end creative ownership for a global music technology platform. Brand systems, product launches, conferences, and campaigns built from the ground up
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A NASDAQ-listed healthcare technology company serving two-thirds of U.S. healthcare providers. I led art direction across live investor events, executive presentations, and brand experiences, designing for C-suite audiences where the stakes were high and the margin for error was zero.
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An outdoor brand rooted in the rugged beauty of Appalachia. Built from the ground up; identity system, visual language, and campaign work that lives in the world.
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