This isn’t where you’ll find Michelangelo chiseling the next David, folks. This is the sketchbook, the scribble on a napkin, the pilot episode that hasn’t quite nailed the characters but has you hooked anyway. The objective isn’t to dazzle you with execution but to tickle that part of your brain that whispers, “That’s something.”
New Balance:
Loyalty is for Dogs
Proof of concept
That one time I shot a 0:15 New Balance
ad on my phone.
The idea is about brand loyalty and brand enthusiasts. The copy reads
“They say if you want loyalty, get a dog.
Good thing I have that “dog” in me.”
Then we cut to a man walking in and urban setting.
Boston (New Balance specific)
New York City
Los Angeles
Chicago
The shot is a ground-level, close-up showing of the side profile of the man’s foot. We see from about his ankle or calf down and every time he takes a step, the shoe changes to a different model and silhouette.
End the video with brand copy.
”Sometimes more is more.”
New Balance logo
end.
Credits:
Creative Direction and Concept: James Windham
Copywriting: James Windham
Video Production: James Windham
Music Supervision: James Windham
Concept: A Boy and His Toys
The concept is to play off the humor of becoming a dad, and nothing signifies becoming a dad like stepping on one of your 2-year-old son’s dinosaur toys.
Client: Dirt Dog
Agency: None / Personal Project
My wife and I put up a fence in our yard to give our dog a place to hang out. Well as soon as the fence goes up, my dog decides to start digging up the dirt and mud and the proceeds to lay in it. Turns out when your dog lays out in the hot summer in the dirt all day, they come in smelling like you expect; disgusting and badass.
My wife and I came up with a funny idea. What if there was a cologne for men called Dirt Dog? Well here are some concepts no one asked for, but it sure was funny.
Concept:
Dirt Dog - A Fragrance for Men
Design / Photography / Editing: James Windham
Copy: James Windham and Rachel Windham
A special shout out to Dr. Steve Brule for looking so macho.
Metamorphosis
Client: None
Agency: None / Personal Project
Role: Creative Director, Design, Photography and Copy
Creative Concept: Change Happens
Leaning into change; it is one of the only sure things in life.
