Pricing Launch
MultiTracks One / Live Bundle / Rehearse Bundle
One of our core values at MultiTracks.com is
“Customer-driven Innovation”, so when we received feedback from our customers that our pricing and purchasing experience was too complex and confusing, we set out to do better. We introduced a brand new pricing model that would change the fundamentals of our company. We introduced three new bundles: MultiTracks One, The Live Bundle, and The Rehearse Bundle. There was much change from this move throughout the company but my primary role in this marketing was to create our pricing campaign with a few goals in mind:
Raise awareness about the pricing structure change, and drive customers to sign up for the new bundle experience.
Credits:
Creative Direction and Art Direction: James Windham
Videography: Mitch Obach
Photography: Joshua Taliaferro
Email Marketing: Wayne Yaun
Leadership: Kristian Ponsford and Jose Huergo
web Work
Social media Work
Email Work
Playback Remote
This was a huge team effort for a product-defining feature we added to our products. I was responsible for the creative art direction, look and feel, and visual storytelling for the Playback Remote Campaign.
The thought process around this was to contrast extra-wide shots with close-up shots to convey a feeling of scale and distance. This product feature allows users to run the product from anywhere in the room.
Credits:
Art Direction: James Windham
Concept: James Windham, Jesse Schaffer, Mitch Obach
Videography: Mitch Obach and Merit Productions
Photography: Joshua Taliaferro
Email Marketing: Wayne Yaun
Leadership: Kristian Ponsford
VO - Baylee Lang
Music Supervision - Jesse Schaffer
Music - Phil Whickham - “The Battle Belongs”
We ran a product marketing campaign for the newest build of our multitrack player “Playback” this build held many features that closed the gap on some of our top competition and we wanted to highlight those updates. We took this opportunity to come out swinging with a new look and feel for not just this campaign but evergreen campaigns moving forward.
Credits:
Creative Direction, Art Direction, Branding: James Windham
VO - Jesse Schaffer
Music Supervision - Jesse Schaffer
Videography: Mitch Obach
Photography: Joshua Taliaferro
Email Marketing: Wayne Yaun
